kara8188

Hi, I'm a student at London College of Fashion and I am currently conducting a project in collaboration with Disney. We're looking into the potential for a Disney non-character range in the UK childrenswear market. As part of my research i would really appreciate it if you could answer a few questions for me!

1) How old is your child?
2)Is your child a boy or girl?
3)What is your Occupation?
4)How many children do you have?
5)What is your marital status?

• Married Living with partner
• Single
• Divorced
• Separated
• Widowed

6)Do you choose your child’s clothes? Yes/No
7)Does your child shop with you? Yes /No
8)Does your child have a say in the clothes they wear?

• All the time
• Sometimes
• Joint decision
• Vary rarely
• Never

9)Do you decide which shops you buy your child’s clothes?

• All the time
• Sometimes
• Joint decision
• Vary rarely
• Never

10)Do you like to buy children’s clothes that emulate adult fashions?
Yes/No
11)Where have you purchased children’s clothing from?

• M&S
• Asda
• Bhs
• Tesco
• Woolworths
• Next
• New Look
• H&M
• Somewhere else (please sate)

12)Do you prefer to shop for children’s clothing at value stores such as supermarkets and Primark or quality stores?

• Value
• Quality

13)Does character-branded clothing influence you to buy?
Yes/No
14)Have you ever purchased any Disney clothing?
Yes/No
15)What influences you when making purchasing decisions of childrenswear. Please put in order of importance (1 being most important and 10 being least important)

• Lowest price/best value
• Clothes that are durable after several washes
• Style of clothes I like
• Style of clothes my child likes
• Fashionable clothes range
• Wide selection of styles
• Non-iron/easycare
• Wide selection of sizes
• Character-merchandised clothing eg Disney, Bob the Builder, Barbie
• Designer brands available

I would be really grateful if you could fill this out for me, it would really help my project! Thank you!
Kara