Buying bread shouldn't be such a difficult task - but it kind of is if you are looking for the healthiest. 100% whole wheat is the first task. Great. Then try finding one without high fructose corn syrup and other crap in it. Good luck! I usually end up settling for whole wheat and just sucking it up and accepting the corn syrup. I did find one that had honey instead once, but I couldn't find that kind again when I went back...
My son eats it without question, because what he's been exposed to. He knows nothing else. He wants that beloved peanut butter? He's going to get some whole grains with all that sugar...