To encourage reading in the household, my wife and I purchased children's books for both our daughter and son. With my daughter going to school last year (K-1) and reading more in the classroom, we encouraged evening reading sessions and the results were soo positive. At the end of the year we decided to get her a Kindle Fire, and she can't put it down when it comes to reading. Already this year in the 1st grade, she is ahead in her reading skills, we are soo proud. Our son will be 2 this December and he loves the electronic books for toddlers, where you push a button and the book describes or reads to the child, we also sit down with him and have him associate pictures to words.
Hopefully this sparks some ideas to encourage reading in your household. God Bless.